In an era of noisy feeds, election-year distraction, and macroeconomic pressure, advertising can feel impersonal, disruptive, and easy to ignore. But what if ads took a different approach: leading with value and gratitude instead of yet another ad impression?

In this breakout, Liz Primm, Babylist + Vincent Ho, BCG + Marc Mallett, Nift will show how contextual, personalized moments can deepen loyalty, unlock new revenue, and introduce consumers to brands they actually want to discover. Through real examples—from a gift that celebrates a new baby’s milestone, to lapsed users re‑engaged with a $30 gift—you’ll learn how to design “treat yourself” moments that matter, without over‑collecting data or adding friction to the journey.